Proposal · September 2026 SEO · AI & Answer Engine Optimisation · Google Business Profile

You are one page
from the front.
Twenty-five times.

Your ranking report of 22 September tracks 66 terms. 58 of them rank and 13 are in the top ten, which is a genuinely strong position. But 25 sit between #11 and #20. That is page two, where almost nobody looks. Moving a term from 14 to 8 is a fraction of the work of ranking it from nothing, and you have twenty-five of them queued up.

◆ What we found
25 terms on page two
More of your tracked market sits at #11 to #20 than in any other band. Thirteen are Castle Hill terms and twelve are Hills District. The pages already rank. They are just not ranking far enough.
See the baseline
◆ What it is worth
#1 in Google, 0% in AI
You rank #1 for veneers Castle Hill. Across 20 tracked questions and four answer engines you appear zero times. Your veneers page already has the right markup, so this is cheaper to fix than it sounds.
See the evidence
Prepared for
Hills Dental & Implant Centre
Castle Hill NSW · hillsdentalcentre.com.au
Prepared by
Mitchell
Account Director, Fresh Digital · Performance digital partner
01 · Executive Summary

The gap is depth, not presence

Your ranking report of 22 September 2026 tracks 66 terms across Castle Hill and the Hills District. Fifty-eight of them rank inside the top 100. Thirteen are in the top ten, including four at position one. Your veneers page alone holds seven of those thirteen. This is not a site with a visibility problem.

The problem is where the rest of the market sits. Twenty-five terms rank between #11 and #20, which is the largest single band in the report and roughly two in every five of your ranking terms. Another twenty sit between #21 and #100. Almost none of that traffic converts, because page two of Google is functionally invisible. The site is present everywhere and dominant almost nowhere, and the distance between those two states is smaller than it looks.

25 of 66
terms ranking at #11 to #20. The largest band in the report, and the cheapest to move.
13 of 66
terms in the top ten. Seven of them sit on one page, your Castle Hill veneers page.
0 of 20
AI prompts return the practice, on any engine, despite those top-ten organic positions.

⚠ What that costs you every month it stays this way

Where a Hills patient meets you today, and where they do not
  • A patient searching cosmetic dentist Castle Hill (#13), teeth whitening Castle Hill (#14) or clear aligners Castle Hill (#17) sees ten other practices before they reach you, and most of them never get that far. Twenty-five terms sit in that position
  • The cosmetic and smile makeover cluster is 24 tracked terms with exactly one in the top ten. It is the widest category in the report and your weakest performance in it
  • Every one of the 20 questions put to AI Overviews, AI Mode, ChatGPT and Gemini returns nothing with your name on it, including the two that name Castle Hill directly
  • Both of those two are cost questions. Your implants page asks the cost question in a heading and answers it without a number, while your own blog quotes a range
02 · The Baseline

Where you rank today

This is your Fresh Digital ranking report of 22 September 2026, read in full rather than sampled. It is the baseline every monthly report from here is measured against, so it is worth reading closely.

All 66 tracked terms, by position
Position bandTermsShare of the 66
#14
#2 to #36
#4 to #103
#11 to #2025
#21 to #10020
Not in the top 1008

Read the fourth row twice. Twenty-five terms at #11 to #20. That is the biggest band in the report by a wide margin, and it is the one band where the work is already ninety per cent done. These are not terms you are failing to rank for. They are terms you rank for on the wrong page of results.

The same 66 terms, split by geography
ScopeTrackedRankingIn top 10#11 to #20Not in top 100
Castle Hill terms33299134
Hills District terms33294124

The two halves rank almost identically in volume and very differently in quality. Castle Hill gives you nine top tens, the Hills District gives you four. The district terms are not missing, they are just deeper: thirteen of them sit between #21 and #100 against seven for Castle Hill. That is what you would expect from a site with fourteen Castle Hill service pages and no page for any other suburb in the district.

The thirteen terms in the top ten
TermRankPage Google is ranking
veneers Castle Hill#1/castle-hill/dental-veneers/
porcelain veneers Castle Hill#1/castle-hill/dental-veneers/
Invisalign Hills District#1/invisalign/
Invisalign treatment Hills District#1/invisalign/
dental veneers Castle Hill#2/castle-hill/dental-veneers/
cosmetic veneers Castle Hill#2/castle-hill/dental-veneers/
veneer consultation Castle Hill#2/castle-hill/dental-veneers/
Invisalign consultation Hills District#2/invisalign/
veneers cost Castle Hill#3/castle-hill/dental-veneers/
composite veneers Castle Hill#3/castle-hill/dental-veneers/
Invisalign Castle Hill#5/invisalign/
Invisalign consultation Castle Hill#8/invisalign/
cosmetic dentist Hills District#9/ (home page)

Two pages produce twelve of the thirteen. /castle-hill/dental-veneers/ holds seven and /invisalign/ holds five. When we audited those pages we found out why, and the answer is useful, because it is repeatable across the rest of the site.

Which pages carry the 58 rankings
PageTerms it ranks forIn top 10Share
/ (home page)221
/invisalign/175
/castle-hill/dental-veneers/117
/castle-hill/teeth-whitening/40
/cosmetic-dentistry/30
/castle-hill/all-on-4/10

This is the single most diagnostic table in the report. Your home page carries more rankings than any other page, twenty-two of them, and exactly one is in the top ten. A home page ranking for twenty-two commercial terms is a home page doing work that dedicated pages should be doing. Compare it with the veneers page, which carries eleven and puts seven in the top ten. The difference is not authority. It is that one page is about a treatment and the other is about a practice.

The 66 terms by treatment cluster
ClusterTrackedTop 10#11 to #20Where it stands
Veneers
veneers Castle Hill · porcelain veneers Castle Hill · veneers cost Hills District
1672Your strongest cluster by a distance, and the model for the rest.
Invisalign & clear aligners
Invisalign Castle Hill · clear aligners Castle Hill · teeth straightening Castle Hill
2259Strong at the head, nine terms stuck on page two behind it.
Cosmetic & smile makeover
cosmetic dentist Castle Hill · smile makeover Castle Hill · digital smile design Castle Hill
24110The widest cluster and the weakest. Five of the eight unranked terms are here.
Teeth whitening
teeth whitening Castle Hill · cosmetic teeth whitening Hills District
404All four on page two, at #14, #14, #17 and #18. The tidiest quick win in the report.
Source and method. Fresh Digital ranking report for hillsdentalcentre.com.au, 22 September 2026, Google.com Australia, English, 1 tracked URL. Every row in the report was read, not sampled: the 58 ranked and the 8 unranked sum to 66, and the band counts above match the report’s own summary exactly (4 / 6 / 3 / 25 / 20 / 8). The geography and cluster splits are our grouping of those 66 rows, not the report’s, and a term is counted once in the cluster its head noun belongs to. The report carries no search volume data, so this proposal contains no traffic forecast and no ranking guarantee, and will not offer one. Note also that the tracked set covers veneers, Invisalign, whitening and cosmetic terms only: implants and All-on-4 are not in it, which we address in section 04.
03 · The Cause

Ten findings, all countable

Audited on 22 September 2026 against the live site and the rendered HTML of twelve pages. Every number below can be re-checked in a browser in about a minute, and we will walk anyone at the practice through it. What we did not find is as useful as what we did: your markup is in better shape than most dental sites we audit, which is why several of these fixes are days of work rather than months.

1 of 20
tracked AI questions is matched by a question anywhere on your site
This is the big one. We took all twenty prompts from your AEO report and looked for a matching question heading across the site. Exactly one comes close: “How long do porcelain veneers last?” against your “How long do dental veneers last?”. The other nineteen have no counterpart at all. The engines are not skipping you. They are asking questions your site never asks.
1
treatment question on your Invisalign page, against ten Invisalign prompts
The page carries one question about the treatment itself, “What is Invisalign Treatment?”, alongside the standard booking prompt. Your prompt list asks how long it takes for adults, whether it beats braces, whether it fixes crowding, how often you wear it, whether it hurts. Ten questions, one heading, zero appearances. The page ranks #5 in Google and has nothing for an answer engine to lift.
0 of 2
of your two implant pages carry FAQPage schema, despite having the questions
Your implants page carries six treatment questions and your All-on-4 page four, properly marked up in H2 and H4. Neither page declares FAQPage, Question or Answer schema, while your veneers, Invisalign, cosmetic and whitening pages all do. The content is there. The declaration that tells a machine what it is looking at is not.
0 of 12
pages carry MedicalProcedure schema
Every page runs LocalBusiness, Dentist, MedicalOrganization and AggregateRating, and five run Service as well. That is a better foundation than most. But nothing on the site tells a machine “this page describes the dental implant procedure”, which is the declaration that puts a treatment page into the entity graph an answer engine reasons over.
$0
on the page that asks your most valuable cost question
Your implants page has an H2 reading “How Much Do Dental Implants Cost in Castle Hill?”. The answer beneath it says costs vary, that pricing is transparent and that payment plans are available. There is no figure. Meanwhile your own blog quotes $4,500 to $15,000 for implants. The number exists on your site. It is just not on the page that asks for it.
#3
for “veneers cost Castle Hill”, on a page that states no cost
Google will rank a page for a cost query without a price on it. An answer engine will not quote one. That is the whole difference between the two channels in a single row of your report, and it repeats: veneers cost Hills District is 101+ and Invisalign cost Castle Hill is 101+. The one page on the site that does state a range, your whitening page at $300 to $800, has all four of its terms ranking.
0
pages for any Hills District suburb other than Castle Hill
You run fourteen Castle Hill service pages under /castle-hill/, which is why that half of the report performs. Across the whole 41-URL sitemap there is no page for Baulkham Hills, Bella Vista, Norwest, Kellyville, Rouse Hill, Cherrybrook or West Pennant Hills. The 33 district terms are ranking off the home page and the Invisalign page by association alone.
22 of 58
rankings sit on the home page, and one of them is in the top ten
The home page is the single biggest ranking asset on the site and the least effective one. Twenty-two terms, one top ten. It is competing for cosmetic dentistry Castle Hill (#12), cosmetic dentist Castle Hill (#13), smile design Castle Hill (#13) and aesthetic dentist Castle Hill (#16), all of which want a dedicated page and none of which have one.
#30
for “full smile makeover Castle Hill”, ranking on your All-on-4 page
Google could not find a better page, so it picked the one about full arch implants. Your actual cosmetic dentistry page carries only three of the 58 rankings, at #23, #59 and #80. The cosmetic cluster is your widest at 24 terms and your weakest at one top ten. Those two facts are the same fact.
3 of 12
audited pages ship with no meta description at all
Your about page, blog index and gallery each have an empty description. Small next to the rest, and a five-minute fix, but the about page is one of the most visited pages on any dental site and it is currently letting Google write its own snippet.
Method. Live DOM queries against the rendered pages at hillsdentalcentre.com.au on 22 September 2026, covering the home page, Invisalign, cosmetic dentistry, Castle Hill veneers, Castle Hill teeth whitening, Castle Hill dental implants, Castle Hill All-on-4, general dental, about us, contact, the blog index and the gallery: twelve pages in total. Heading levels, title tags, meta descriptions, word counts, price strings and JSON-LD @type values were read from the pages themselves, not from a crawler cache or a third-party export. URL and service-page counts are taken from /sitemaps.xml. The prompt-to-heading comparison in finding one was done by reading all twenty prompts against every question heading on those twelve pages. Where we say “0 of 12” we checked twelve pages, and where we name two pages we checked those two, and we have said which is which throughout.
04 · Scope of Work

What we actually do

Three pillars, in this order, because the order matters. The work with the shortest distance to a result goes first. Everything is run by the same in-house team and reported in one monthly document.

1
Push the twenty-five off page two
Months 1 to 3 · the shortest distance to revenue

Twenty-five terms rank at #11 to #20. Each one already has a page Google accepts, an index position and some authority behind it. Getting a term from #14 to #7 is a different and much smaller job than ranking it from nothing, and it is where the first three months go.

Term by term diagnosis. For each of the 25 we identify whether the blocker is the page Google picked, the depth of the content, the internal links pointing at it or the on-page targeting. Different terms, different fixes, and we will not pretend one lever moves them all.
Give the orphan terms a page. Cosmetic dentistry, smile design and aesthetic dentist are all ranking off your home page in the teens. They need dedicated Castle Hill pages built the way your veneers page is built, because that page is the proof the model works on this domain.
Depth on the pages already close. Your veneers page runs 2,249 words and holds seven top tens. Your Invisalign page runs 877 and holds five, with nine more stuck on page two. That gap is the work.
Internal linking. Fourteen Castle Hill service pages currently pass very little authority between themselves. Linking the silo properly is unglamorous and moves page-two terms faster than almost anything else.
Whitening first. All four whitening terms sit at #14, #14, #17 and #18 on a single 1,944-word page that already states a price. It is the cleanest test case in the report and it goes first.
2
Ask the questions the engines are actually asking
Month 1 · the quick win

Nineteen of your twenty tracked questions have no counterpart on your site. Your markup is already right on five pages, so this is not a rebuild. It is writing the right questions into pages that are already structured to hold them.

Rewrite the question set on the Invisalign, veneers, cosmetic and whitening pages so the headings match how the questions are actually asked. Ten Invisalign prompts against one Invisalign question heading is the gap we are closing.
FAQPage schema on the implants and All-on-4 pages. Six and four treatment questions already sit in real headings there. They just need the declaration your other five pages already have.
MedicalProcedure and Service schema across the /castle-hill/ silo, so each page declares which procedure it describes rather than only that a dental practice published it.
Answer the cost questions properly. A starting-from figure or clear range on implants, All-on-4, veneers and Invisalign, written with you and worded so it stays accurate. Your whitening page already does this and all four of its terms rank.
Extend the tracking to implants. Neither report covers implants or All-on-4, which is the highest-value work you do. We add the implant term set and the implant prompt set in Month 1 at no extra cost, so the baseline covers the whole business rather than the cosmetic half of it.
3
The Hills District layer and Google Business Profile
Month 2 onward

Thirty-three district terms are ranking with no district pages behind them. That is the clearest structural gap in the report, and the Castle Hill silo is the blueprint for closing it.

Suburb pages for the real catchment. Baulkham Hills, Bella Vista, Norwest, Kellyville and Rouse Hill first, then Cherrybrook and West Pennant Hills. Real pages with real local content, built like /castle-hill/, not spun duplicates.
Treatment by suburb where it earns it. Implants and veneers justify their own suburb pages. Most treatments do not, and we will not build pages that exist only to be counted.
Google Business Profile. Categories and services reviewed, implants, All-on-4, veneers, Invisalign and whitening listed explicitly, products and descriptions written into the profile itself.
Reviews and posts. A steady review request process with a response on every review, and posts on a regular cycle. After proximity, reviews are the single biggest lever on map pack position.
Monthly content written against the 66 tracked terms, the 20 prompts and the implant set we add, rather than against a generic dental calendar.

What is deliberately not in here

So there is no ambiguity about what $2,450 + GST a month buys
  • Google Ads or Meta Ads. Not in this scope and not in this fee. You have not asked for them and we are not quoting them. If paid search becomes worth doing once the district pages exist, we will make that case separately with numbers.
  • A website rebuild. The site does not need rebuilding. It is better built than most dental sites we audit, with a working service silo and schema on every page. It needs pages added, questions rewritten and two schema blocks deployed. Everything is built on your current platform.
  • Clinical or treatment advice, of any kind. You are the dentists. Every word we write about a procedure, a material or a price goes to you for review before it is published, and nothing goes live without your sign-off.
05 · Answer Engine Optimisation

Be the answer, not just a link

A growing share of dental research now ends without a click, because Google or an AI assistant answered on the spot. Your AEO report puts a number on where you sit today, and the number is zero.

AEO report, 22 September 2026 · 20 prompts tracked
EngineAppearancesMentionsLinksVisibility
Google AI Overviews0000%
Google AI Mode0000%
ChatGPT0000%
Gemini0000%
All engines0000%

Twenty prompts, four engines, eighty checks, nothing. Set that against the ranking report from the same week, where you hold #1 for veneers Castle Hill and #1 for porcelain veneers Castle Hill. You are the best answer Google can find for those searches and you are not in a single AI answer about veneers. That is not a contradiction, and it is the most useful thing in either report.

◆ Why a #1 ranking produced a 0% AI score

Your veneers page is already built correctly. It answers the wrong questions.

That page runs 2,249 words, carries eight question headings in real H2 and H4 markup, and declares FAQPage, Question, Answer, Service and Product schema. Structurally it is close to a model page, which is exactly why it ranks #1, #1, #2, #2, #2, #3 and #3. Now compare its questions with the ten veneer questions in your AEO report. The page asks what happens to teeth under veneers, what they look like after ten years, and the best age to get them. The engines are being asked how much veneers cost in Castle Hill, whether porcelain beats composite, whether veneers look natural, whether they fix gaps, and how many you need for a smile makeover. Nine of the ten have no counterpart on the page. The infrastructure is right and the question set is wrong, which is the cheapest version of this problem to have.

Rewrite the questions
Your pages already hold questions in real headings with schema behind them. We change which questions they are.
Schema on the implant pages
Six and four treatment questions already in real headings, with no FAQPage declaration behind them. The fastest single fix in the engagement.
The cost answers
Both Castle Hill prompts are cost questions. Your blog has the implant range already. It belongs on the service page.
Rewrite the question set across the five pages that already carry FAQ schema
Answer the ten Invisalign questions from your prompt list directly, on the Invisalign page
FAQPage and MedicalProcedure schema across the implants, All-on-4 and /castle-hill/ pages
Re-run the same 20 prompts every month, plus an implant prompt set we add in Month 1
◆ Being straight with you about one thing

FAQ rich results no longer exist. This is not that.

Plenty of proposals still promise FAQ rich snippets in Google search results. Google deprecated that feature. So we are not selling you FAQ markup for rich results, because there are none to win. What structured question content still does, and does well, is make your material parseable by AI assistants and by Google’s own generated answers, and give every treatment page a clear machine-readable identity. That is the value, and that is what we are quoting.

06 · The Plan

Sequenced so the close wins come first

No black box and no six-month discovery phase. The schema and question work ships inside the first month, because it costs the least and moves the AI number fastest. The page-two push runs alongside it.

01
Discovery and technical audit Weeks 1 to 2
Full crawl, Search Console, Analytics and Google Business Profile access, and a term to page map across the 66 tracked terms and the 20 prompts. We confirm which URLs hold authority so the 13 top tens and the veneers page in particular are protected before anything is touched.
02
Question layer and schema Weeks 2 to 4
Question headings rewritten to match the twenty prompts, FAQPage deployed on the implants and All-on-4 pages, MedicalProcedure and Service across the /castle-hill/ silo, and the three missing meta descriptions written. The fastest visible change in the engagement.
03
The page-two push begins Weeks 3 to 10
Whitening first because all four terms sit together at #14 to #18, then the nine Invisalign terms on page two, then the cosmetic cluster. Each term diagnosed individually rather than treated with one blanket fix.
04
Cost answers and the orphan pages Weeks 4 to 8
Implant, All-on-4, veneer and Invisalign cost content drafted with you and signed off by you, plus dedicated Castle Hill pages for cosmetic dentistry, smile design and aesthetic dentistry so those terms stop competing off the home page.
05
Hills District layer and Google Business Profile Month 2 onward
Suburb pages built in priority order starting with Baulkham Hills, Bella Vista and Norwest, alongside the Google Business Profile build, review process and posting cycle. This is what moves the 33 district terms and the map pack together.
06
Report and adjust Every month
The same 66 terms and 20 prompts reported every month against this baseline, plus the implant set we add and the new terms as pages go live, with the page each term is ranking on. One plain English report and a call.
07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We are a team of digital specialists on the Gold Coast. 40+ years of combined director-level experience and 14 years established across the APAC digital arena, and we have helped thousands of businesses solve their online marketing problems. This proposal is a fair sample of how we work: read the source, count the things that can be counted, and say plainly what we do not know.

The Fresh Digital team in session
Your strategy, our team
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Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
Every claim sourced. If we cannot verify it, we label it or we leave it out.
Simple, meaningful reports against a baseline you can see in section 02.
In-house team, no subcontracted SEO and no offshore content mill.
You approve every clinical word before it is published.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
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The Fresh Digital team at work
The Workstation
08 · Investment

Investment, in plain numbers

One monthly retainer of $2,450 + GST. The Month 1 build is included in it. There is no setup fee, no ad spend, and no separate management surcharge.

Month 1 · the buildInclusion
Technical and content auditIncluded
Term to page map across the 66 tracked termsIncluded
FAQ restructure across the treatment pagesIncluded
Schema deploymentIncluded
Google Business Profile build outIncluded
One-off setup fee$0
Every monthInclusion
Ongoing SEO, new pages and contentIncluded
Answer engine optimisation and schemaIncluded
Google Business Profile managementIncluded
Rank tracking on the same 66 terms, plus the implant setIncluded
AI visibility tracking on the same 20 prompts, plus implantsIncluded
Monthly retainer$2,450 + GST

The bottom line. $2,450 + GST a month, which is $2,695 once GST is added. The Month 1 build is inside that figure, so there is nothing extra to pay to start. No ad spend is quoted or recommended in this proposal, so the retainer is the entire cost of the programme.

All fees are quoted in Australian Dollars and are exclusive of GST. The monthly retainer is $2,450 + GST, invoiced monthly from the start date and covering the Month 1 build as well as the ongoing work. There is no one-off setup fee on this engagement. No advertising spend is included, quoted or recommended in this scope. Rankings, AI visibility and traffic outcomes are objectives based on the current baselines in sections 02 and 05 and are not guarantees; the ranking report this proposal is built on contains no search volume data and no forecast is made from it. All content describing treatments, materials or pricing is provided to Hills Dental & Implant Centre for review and is published only on your approval. This proposal is valid for 30 days from issue.

FAQs

Questions you might have

We already rank #1 for veneers in Castle Hill. Why do we need this?

Because that is one cluster of sixteen terms out of sixty-six, and the other three clusters do not look like it. Cosmetic and smile makeover is twenty-four tracked terms with one top ten. Invisalign has five top tens and nine more sitting on page two. Whitening has none in the top ten and all four on page two. The veneers page proves the model works on your domain. The work here is applying it to the other fifty terms.

What does moving a term from page two to page one actually involve?

It depends on the term, which is why we diagnose all twenty-five individually rather than quoting one fix. Some need the content on the ranking page deepened, some are ranking on the wrong page and need a dedicated one, some need internal links pointing at them from the rest of the silo, and some need the on-page targeting tightened. Your whitening terms sit at #14, #14, #17 and #18 on one page that is already 1,944 words and already states a price, so that page most likely needs links and targeting rather than more words. Your Invisalign page is 877 words holding nine page-two terms, so that one needs depth.

We are not comfortable publishing prices. Is that a dealbreaker?

Not a dealbreaker, but it does cost you, and you have the evidence in your own reports. Both of the prompts that name Castle Hill are cost questions and both return nothing. Your implants page asks the cost question in a heading and answers it without a figure, while your blog quotes $4,500 to $15,000. Your whitening page does state a range, at $300 to $800, and all four of its terms rank. Our recommendation is a clearly worded starting-from range rather than a fixed price. If you would rather not, we will say so honestly in the reporting rather than pretend those prompts are winnable.

Implants are our biggest service and they are not in either report. Why?

Because the tracked set we inherited covers veneers, Invisalign, whitening and cosmetic terms only. That is a gap in the measurement, not in your site, and your implants and All-on-4 pages are two of the strongest pages you have at 1,847 and 1,815 words. We add an implant and All-on-4 term set and a matching prompt set in Month 1, inside the retainer, so from the first report the baseline covers the whole practice.

Will any of this put the rankings we already have at risk?

That is the right question to ask and it is why the audit comes first. We are rewriting question headings and adding schema declarations, not deleting content or changing URLs. Protecting the thirteen top tens, and the veneers page above all, is an explicit deliverable of the week one to two audit. Nothing on that page changes until we have mapped what is producing those seven positions.

How long before we see movement?

The AI visibility number should move first, because that work ships in weeks two to four and it is currently at zero, so there is nowhere to go but up. Page-two terms typically move over one to three months once the underlying fix lands, and they move unevenly: some jump, some do not budge, which is why we diagnose them individually. Brand new suburb pages are slower again, months two to four for first visible movement. We report monthly either way, including when a month is flat.

Is there a setup fee, and what are we locked into?

No setup fee. The Month 1 build is included in the $2,450 + GST monthly retainer. The retainer runs month to month, and the pages, content and schema are yours and stay on your domain whatever happens after that.

What do you need from us to start?

Google Search Console, Google Analytics and Google Business Profile access, a login that can edit the website, and one named person for clinical content sign-off. That is the whole list.

09 · Next Steps

Ready to get started

01
Accept below
Complete the acceptance block and it opens a pre-filled email to Mitchell. Or reply with questions on scope or numbers first.
02
Kick off
Access handover and the discovery call. We start the audit the same week.
03
FAQs and schema live
The 15 answers restructured and schema deployed inside the first three weeks. The cheapest work, shipped first.
04
Month 1 report
Your first report lands at the end of Month 1, against the exact baselines in sections 02 and 05 of this document.

Accept this proposal

Enter your name and role and press accept. It opens a pre-filled email to Mitchell confirming your acceptance of the scope and the $2,450 + GST monthly retainer set out above. Nothing is submitted anywhere else and no data leaves your device.

Enter your name and role to continue.
Mitchell, Account Director at Fresh Digital
Your key contact
Mitchell
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Ready to begin

Pay your first month online

There is no setup fee on this engagement, so the only thing to pay to start is the first month’s retainer of $2,450 + GST, which is $2,695 once GST is added.

Amount to enter at checkout (incl. GST)$2,695
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Fresh Digital · Australia’s digital partner · 14 years of search & digital
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